This phrase is used as a slogan for co-design work with members of marginalised communites, especially in the global south.
The term was coined by members of FIT Lab in Swansea as a contrast to the "designed in California" slogan found on Apple products.
Also known as: not made in California
Used in glossary entries: global south
Links:
swansea.ac.uk: FIT Lab, Swansea University